Hi, I'm Jordan.
I specialize in integrated marketing campaigns, editorial content, brand storytelling, and efficient operations that drive results.

JOB EXPERIENCE

Areas of Expertise

Integrated Marketing & Strategy

Campaign channel planning & creative strategy for high-revenue touchpoints. Brand alignment, trigger programs, paid ad sets, product and service launches, analytics, agency oversight.

Wireframing & Storyboarding

Website and email layouts in Sketch or Figma for efficient production with agencies and coders using brand guides. Editorial storyboarding for content pre-production.

Brand Voice & Storytelling

Brand voice and copy guideline development, campaign manifestos and concepts, copywriting, SEO, editing, and proofing.

Social, Partnerships & Editorial

Social content playbook development, campaign concepting and execution, partnership outreach, influencer and UGC strategy, script writing, briefing, and calendar planning. Light video editing.

Digital Creative Operations

Efficient process development from the ground up for new large internal agency. Created email franchise themes, templates, and processes for a capacity and efficiency increase of 38% (we were able to take in 38% more work without increasing headcount!). Project management tools include Asana, Workfront, and Smartsheets for tracking, scheduling, management, and allocation.

Email marketing planning, production, and execution for large retail clients. HTML email production and QA for small scale businesses.

Pep Boys • Bose • 1-800-Flowers • Bed, Bath & Beyond • Nanit • Alloy Health • Amazon • D'IYANU • Ashley Stewart • And More •